IronNode
Brand Book
The brand at a glance
Who we are, in one paragraph and three words.
IronNode brings full-site AI safety, security and connectivity to construction — a rented fleet of solar towers, cameras and edge AI, deployed day one on bare dirt. The model is proven; the wedge is unserved. We rent the tower and sell the outcome.
Make every jobsite safe, secure and connected — from the first hour, on bare dirt.
The only rented, off-grid tower bringing AI safety, security and full-site connectivity to the jobsite — day one.
Rented. Rugged. Live. Hardware on our balance sheet, built for the dirt, watching from the first hour.
Logo & wordmark
A network node drawn as a registration mark, set against condensed capitals.
The master logo is the hexagonal node graph — a network drawn inside a hex — locked up with the IRONNODE.ai wordmark. For interface chrome inside this steel design system, a monochrome lockup adapts the same node idea to a single ink, reversing cleanly on the steel-900 field.
Use the mark solo for app icons, avatars and favicons. Keep clear space of one node-width on every side; never crop the reaching connections.
Color
One steel accent on a light technical ground. Restraint is the system.
A single accent — steel blue #5980A6 — does all the work, on a near-white ground with near-black ink. No second hue. Where a section needs a solid field (the stat band, the closing CTA), use the accent's deepest step, #1D2D3D, with type reversed to paper.
#F2F2F3#1D1F20#5980A6#1D2D3DSteel ramp — 100 → 900
Neutral ramp — 100 → 900
Use light steps (100–300) for tinted fills and subtle borders, 500 as the base, and dark steps (700–900) for text on tints. For accent text at body size, use step 700 — the base steel is a large-text / interface-chrome value only.
Typography
Barlow Condensed headings over Barlow body — an engineering datasheet.
The rule: display and headings are always uppercase condensed; kickers are tracked Barlow caps in steel 700; everything readable is sentence-case Barlow. Never set body copy in the condensed face.
Voice & tone
We write like a field engineer, not a marketer.
Load-bearing sentences
Short, declarative, structural. Every sentence holds weight or comes out. Cut the adjective before the noun.
Facts carry units
Numbers with their units do the persuading — <3 min, 50 mph, $2B/yr. Claims are measured, not felt.
Plain over clever
Name the thing: tower, camera, hazard, alert. No jargon we'd have to explain to a foreman on the dirt.
Confident, never hyped
The model is proven; we don't oversell it. No exclamation marks, no "revolutionary," no countdown timers.
Write this
- "Deployed day one on bare dirt, before there's power or a network."
- "Flags a missing guardrail in under 10 seconds."
- "Rent the tower, get the outcome."
Not this
- "Revolutionary AI-powered synergy for the modern jobsite!"
- "Leverage cutting-edge solutions to unlock value."
- "The future of construction is here."
Imagery & framing
Photographs run through the steel duotone; every figure wears the frame.
Product and jobsite photography is desaturated and washed into the steel accent — printed like a screen print, so the part reads as engineering, not marketing. Every image sits in a square, hairline frame with registration crosses at the corners.
Steel duotone · framed · registration marks
- Always wrap content photos in the duotone treatment — never full-color.
- Never round or clip corners; the frame is square with hairline borders.
- Keep the four registration crosses; they're the system's signature.
- Favor real hardware and jobsite scenes over stock or renders.
Components
Wireframe objects — square, hairline, marked. The primary button is the one solid.
The steel-900 field with reversed type is the brand's one moment of solid color — reserve it for stat bands and the closing CTA. Everything else stays a line drawing on the light ground.
Messaging
The three pillars, the taglines, and the boilerplate.
Safety
Computer vision flags hazards in real time and alerts the safety manager instantly — an audit trail for OSHA and insurers.
Security
24/7 AI monitoring, audio talk-down and time-stamped video cut equipment theft, after-hours intrusion and workers-comp fraud.
Connectivity
Starlink + 4G/5G failover + mesh give the whole jobsite WiFi and network from the bare-dirt phase — powering every device on site.
One line — IronNode rents solar towers with AI cameras and edge AI that bring safety, security and connectivity to a jobsite on day one.
Short — IronNode brings full-site AI safety, security and connectivity to construction: a rented fleet of solar towers, cameras and edge AI, deployed day one on bare dirt — before there's power or a network. Dual-use for government and first responders. Built in El Segundo, CA.